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Share House Home Builder Brand Survey
Audience
Who is Your Ideal Customer? We see the marketing of the homes targeting two audiences, one the tenants, and two future investors/ stakeholders. Please share your thoughts on who is your ideal customer within these two segments.
Product & Competition
What aspects of being a home builder are most important to you and why?
Are there any Geographic Regions that you're looking to build in, or amenities that your look to build near.
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Below is a list of benefits that your homes' are perceived to provide your customer. Please confirm these are benefits of your product by ticking the relevant benefits.
Improved tenant/landlord relationship
Improved support to tenants
Improved share house living condition
Improved rental application processes
Improved confidence with clear information
Increased peace of mind through long term leases
Space designed to be shared and functional for more residents than a standard home
Improved home security
Low maintenance property for a less stressful rental
Built for a crowd but never over crowded
Increased trust where tenants know what they're moving in to
Provided greater transparency
Standardising procedures
Improved build efficiency
Improved build quality
Reduced build costs
If you left any benefits out of the above list, please expand on why:
Do you feel your homes will provide any additional benefits not included in the list above:
Consider adding how your homes make your current tenants feel? ... Relieved? Confident? Safe?
Who are your main/closest competitors? If they have websites, include their URLs.
Add
Remove
Why do your clients trust or choose you over the alternatives? Please also add why you feel investors or Government joint ventures may select you over other builders.
Brand Personality
Hypothetically speaking, if your brand were a person, what kind of personality do you see it having? Pull each slider towards the personality trait that best defines your brand.
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Brand Colour - Select 2 colours that you feel best represents your brand.
Brand Font - Select 1 font that you feel best represents your brand.
Final Thoughts
Are there any brands that you admire? (these do not have to be in the property sector)
If so, can you expand on what you admire about them.
What's your story?
How and why you were founded - how does that connect to the role you play in your customer's life.
What three words would you use to describe our brand?
Do you have a brand mission or purpose already in place?
If so, can you share what this is.
Final thoughts, do you have any ideas that you would like to share?
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