Land Estate Brand Survey

Audience

Who is the Ideal Purchaser? REA Data suggests Cowaramup appeals to 39 year old parents with young kids. Please add your thoughts about who you think the Purchasers will be and add any source of your insight if available.

Why do you feel people are moving to Cowaramup? Please add your thoughts about who you think the Purchasers will be and add any source of your insight if available.

Product & Competition

Below is a list of the local competitors we're aware of. Please rank these in order of biggest to smallest competitor. Also, add or comment on who you believe is the main competition for this estate.

Cowaramup Estate - Goldfields Group - 243 New Homes
The Hideaway Estate - Cowaramup 39 Exclusive Large Lots
Parkwater Estate - The Grove Larger Native Bushland Block
Symphony Waters - Stage 4 Beautiful Lake - Large Homesite
Vasse Estate

What aspects make our estate better than the competition? Please rank from highest to lowest.

Innovation
Sustainability
Proximity to town
Proximity to school
Proximity to coastal life
Proximity to vineyards
Natural features
Masterplan community
Affordability
Bigger block size
Integration of Over 55s community

Add comments about competitions and aspects, do you feel the land estate will provide any additional benefits not included in the list above?

Are there any key messages you feel we should emphasise to position our estate against the competition?

Early Thoughts About Brand

Do you have any early thoughts about the direction for the estate name, look and feel?

If you have had ideas about the brand direction, select 2 colours below that you feel best represents the brand.

Brand Font - Select 1 font that you feel best represents the brand.

Final Thoughts

Are there any brands that you think have a similar feel to what this land estate will become? (these can be other land estate's from around the world or brands from outside the property sector)

If so, can you expand on what you admire about them.

What three words would you use to describe the land estate?

Final thoughts, do you have any ideas that you would like to share for brand naming or direction?

Independent Full Service Agency

Thank you for helping us gain insight.

Cowaramup Land Estate Brand Survey

Audience

Product & Competition

Early Thoughts About Brand

Final Thoughts

Ready to start something new?