Steel Blue Boots is Australia’s leading supplier of premium safety boots with unmatched comfort and durability. The brand ran a cross promotion with popular TV show “I’m a Celebrity Get Me Out Of Here!”. Australian Celebrities donned Steel Blue’s Special Edition safety boots and entered a month-long game of survival in the South African jungle.
Steel Blue called on Ad Capital’s talented design team to create a visual identity for the cross promotion. While the TV show was on air, our jungle inspired promotional posters and point of sale items leapt off shelves, hung from ceilings, and stood tall in work wear stores throughout Australia.
It’s a jungle out there!”