Developers of Tomorrow
Yolk Property Group is an award-winning property developer. They have received international recognition for delivering global-leading sustainable apartments, land releases, and property projects.
After 8 years of developing apartments, the Group expanded their horizons and begun developing projects throughout Australia and additional property categories such as land, commercial, luxury, build to rent, NDIS accommodation and property management.
Bringing the brand life
Working closely with key stakeholders, we looked to shift the brand’s position from the single focus of sustainable apartment developers to a higher order benefit that encompassed the company’s future direction yet connected to its historic core brand values of sustainability and innovation.
Developers of Tomorrow became the new expression of the brand’s essence. A comprehensive new style guide was created to clarify tone of voice, layout and photograph selection. Yolk Property Group also asked us to create a new website that communicated the brands promise to key stakeholders, investors and the future residents of their property projects.
We developed a website that showcased all property projects and the brand’s promise. The site’s Customer Relationship Management (CRM) workflow was given a refresh with the new website making it easier for enquirers to review new property projects and get in touch with expressions of interest.
If we do not change direction, we are likely to end up where we are headed.”
~ Chinese proverb