Ad Capital Advertising Perth
Independent Full Service Agency

Mrs Macs

Recipe for Greatness


Campaign Strategy
Media Planning
Creative Direction
Art Direction 
Web Development
Lead Nurturing Email Campaign


Brand Identity

Campaign Strategy & Delivery

An icon in the Australian pie industry, Mrs Mac’s started as a family bakery in the 1950’s. The company is growing fast. Now with well over 300 employees and launching into international markets, a major focus for Mrs Mac’s human resource (HR) department was educating all staff about the brand’s history and engaging them in the company’s future.

Strategic Insight
As the company grows, new employees are not getting to spend time and connect with the founding family members and the company’s family values are being lost. 


The Objective
Educate employees about the company’s family origins and engage staff to feel part of the Mrs Mac’s family.

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