Steel Blue
Jungle Fever
SERVICES
Campaign Strategy
Media Planning
Creative Direction
Art Direction
Copywriting
Photography
Web Development
Lead Nurturing Email Campaign
PROJECT
Brand Identity
Campaign Strategy & Delivery
Steel Blue Boots is Australia’s leading supplier of premium safety boots with unmatched comfort and durability. The brand ran a cross promotion with popular TV show “I’m a Celebrity Get Me Out Of Here!”. Australian Celebrities donned Steel Blue’s Special Edition safety boots and entered a month-long game of survival in the South African jungle.
Steel Blue called on Ad Capital’s talented design team to create a visual identity for the cross promotion. While the TV show was on air, our jungle inspired promotional posters and point of sale items leapt off shelves, hung from ceilings, and stood tall in work wear stores throughout Australia.
