Perth Trail Series is one of Australia’s top trail running event organisers. They deliver epic adventures through breathtaking landscapes and have a following of 20,000 enthusiastic trail runners. Warning: Trail running is highly addictive!
AdCapital was tasked with enhancing their onboarding and event registration emails. We expanded their brand story, clarified their market position, and crafted a vibrant style guide, weaving consistent messages through 50+ automated emails.