Innovative Platforms
Custodian Community
SERVICES
Campaign Strategy
Media Planning
Creative Direction
Art Direction
Copywriting
Photography
Web Development
Lead Nurturing Email Campaign
PROJECT
Brand Identity
Campaign Strategy & Delivery
In the past, the Native Title Trustee industry has suffered from a lack of consistency in fund management reporting with sometimes no reporting being available at all. Innovative Platforms developed a Native Title Management app to help Native Title trusts manage members, compliance obligations, fund applications and reporting.
Strategic Insight
Before naming and position the app in the market, AdCapital looked for the emotional benefits that the app would bring to the Native Title Trustee managers and the communities they serve. The app was seen to have the ability to:
- Removes fear of doubt
- Stops gossip and rumour
- Frees up leaders to focus on what really matters – improving lives within the communities.
The Objective
Develop a name, brand identity and brand position that connects with Native Title Trustee management teams and communities and quickly communicates the benefits of using the app.
