Ad Capital Advertising Perth
Independent Full Service Agency

Embark Busselton

Masterplanned Community


Brand Strategy
Creative Direction
Art Direction 
Style Guide Development


Brand Identity

Embark Busselton Masterplanned Community is one of the largest new land estate project in the South West region. Located in a suburb of Busselton called Yalyalup, roughly 3km in land from Busselton’s town and coast. The estate is home to majestic trees, beautiful lakes, parks and playgrounds with a retirement village, local shops and even more community amenity being promised in the future masterplan.

Strategic Insight
The City of Busselton already has a strong brand, famous for its festival events, coastal holiday lifestyle, and iconic Busselton Jetty – the longest wooden-piled jetty in the Southern Hemisphere stepping 1.841kms over the protected waters of Geographe Bay. The South West region also has a special place in the hearts of many
West Australians thanks to found childhood memories of holidays in the area. Memories local home buyers wish to re-create for their own children.


The Objective
Develop a brand identity that highlights the coastal, country lifestyle on offer and clearly identified the geographic positioning of the land estate in the minds of the audience.

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