Yolk Property Group
Developers of Tomorrow
SERVICES
Campaign Strategy
Media Planning
Creative Direction
Art Direction
Copywriting
Photography
Web Development
Lead Nurturing Email Campaign
PROJECT
Brand Identity
Campaign Strategy & Delivery
Yolk Property Group launched as an innovative West Australian developer in 2013 and quickly received international recognition for delivering global-leading sustainable projects. After 8 years of developing apartments, the Group expanded their horizons and begun developing projects throughout Australia and in additional property categories such as land estates, commercial, luxury builds, over 55’s communities and property sales.
Strategic Insight
The brand had won awards for innovation and sustainability. The team was keen to maintain these values within the company’s future vision.
The Objective
Shift the brand’s position to a higher order benefit that encompassed the company’s future direction yet connected to its historic core brand values of sustainability and innovation.
